Am I Open-Minded?

INSTALLATION BY MATTEO FIORINI WITH STUDIO LYS
Milano, 4–10 September

Pre-Opening

On the occasion of the Milan Design Week LAUFEN space Milano will host a temporary installation created by Matteo Fiorini with Studio LYS with the provocative title 'Am I open-minded?'.

4–10 September
Via Alessandro Manzoni 23
Milano

An artistic exhibition suspended between reflections and transparencies, in a continuous dialogue between art, design, Architecture and Nature.

Event during Milano Design Week

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LAUFEN products are scattered throughout the space just like sculptures in an art gallery.

Iridescent elements reflect the light on the walls and ceiling in a play of colors and transparencies.

LAUFEN virtual space:

Digital meets physical

A digital artificial world that leads to dreamlike and futuristic bathroom experiences.

Created by the experiential designer Annabelle Schneider in collaboration with the Swiss architects Gabrielle Hächler and Andreas Fuhrimann.
Enter here.

Relax in the internal courtyard under the gaze of the young models portrayed by Hugo Comte.

See more models together with our Kartell by LAUFEN collection here.

Design by
Matteo Fiorini with Studio LYS.

Matteo Fiorini is an interior designer, art director and product designer. He is the co-founder, with Ivan Zazzali, of Studio LYS, designing environments that communicate through installations, events, objects, and photography with curiosity and inspiration.
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Design by Matteo Fiorini with Studio LYS.

Matteo Fiorini is an interior designer, art director and product designer. He is the co-founder, with Ivan Zazzali, of Studio LYS, designing environments that communicate through installations, events, objects, and photography with curiosity and inspiration.
LAUFEN space Milano is like a fluid space, where flexible elements, characterized by transparent and semi-rigid wings delimit the environments to give life to new installations in collaboration with artists and designers.
As in a theater – La Scala is not far away – the space Milano is conceived as a stage on which the various voices of LAUFEN come to life in an incredible and surprising brand experience.

We’re moving away from prestige.
We’re moving towards dialogue.

Roger Furrer, Marketing Director, LAUFEN

The Laufen spaces:

The Milanese location of the Swiss brand joins the other LAUFEN spaces designed in recent years around the world.
From Madrid to Moscow, from Miami to Vienna, from Prague to Berlin.
Each space – as well as the LAUFEN Forum in Switzerland – offers, through tailor-made concepts and architectures, a different interpretation of the brand and identity of the Swiss company.
THE LAUFEN SPACES: The Milanese location of the Swiss brand joins the other LAUFEN spaces designed in recent years around the world. From Madrid to Moscow, from Miami to Vienna, from Prague to Berlin. Each space – as well as the LAUFEN Forum in Switzerland – offers, through tailor-made concepts and architectures, a different interpretation of the brand and identity of the Swiss company.

Presentation, Experimentation, Dialogue.

The showroom concept moves away from the classic presentation of bathroom environments to a place where debates and suggestions can be triggered, where new forms of visual art can be realized in a continuous change of the space itself.
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